A better way to carry things.
By Myriad began with a simple, everyday frustration — but not the one you might expect. It started while packing my daughter's lunch. Too many bags, too much digging, food going to waste, and countless disposable baggies being thrown away.
I remember thinking, why can't there be just one bag with multiple compartments, where everything has its own place?
That simple question became the foundation of a patented three-compartment system — not an insert, not an afterthought, but thoughtful organization built into the bag itself. A place for everything, without the endless searching.
From that single idea, two distinct brands grew.
DivideNPac (pronounced di‑VIDE‑N‑pack) brought the concept to clear, food-grade and stadium-approved organizers, designed to simplify everything from packing lunches and travel essentials to keeping everyday items organized.
Vitale by Myriad (pronounced vee‑TAH‑lay by MEER‑ee‑ad) evolved that same philosophy into fashion — from crossbodies and clutches to elevated leather and contemporary tote bags. Thoughtfully designed pieces that balance practicality with personal style, made to move effortlessly from everyday life to travel and beyond.
Different materials, different silhouettes, and different purposes — yet both brands share the same philosophy: beautiful design should make life easier, not more complicated.
